Data Protection Declaration

Unless stated otherwise below, the provision of your personal data is neither legally nor contractually obligatory, nor required for conclusion of a contract. You are not obliged to provide your data. Not providing it will have no consequences. This only applies as long as the processing procedures below do not state otherwise.
“Personal data” is any information relating to an identified or identifiable natural person.

Server Log Files

You can use our websites without submitting personal data.

Every time our website is accessed, user data is transferred to us or our web hosts/IT service providers by your internet browser and stored in server log files. This stored data includes for example the name of the site called up, date and time of the request, the IP address, amount of data transferred and the provider making the request. The processing is carried out on the basis of Article 6(1) f) GDPR due to our legitimate interests in ensuring the smooth operation of our website as well as improving our services.

Contact

Responsible person / Data protection officer

Contact us at any time. The person responsible for data processing is:

You can contact our data protection officers directly at: info@stadtmuehle-geisingen.de

Proactive contact of the customer by e-mail

If you make contact with us proactively via email, we shall collect your personal data (name, email address, message text) only to the extent provided by you. The purpose of the data processing is to handle and respond to your contact request.

If the initial contact serves to implement pre-contractual measures (e.g. consultation in the case of purchase interest, order creation) or concerns an agreement already concluded between you and us, this data processing takes place on the basis of Article 6(1)(b) GDPR.

If the initial contact occurs for other reasons, this data processing takes place on the basis of Article 6(1)(f) GDPR for the purposes of our overriding, legitimate interest in handling and responding to your request. In this case, on grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you and carried out on the basis of Article 6(1)(f) GDPR.

We will only use your email address to process your request. Your data will subsequently be deleted in compliance with statutory retention periods, unless you have agreed to further processing and use.

Collection and processing when using the contact form

When you use the contact form we will only collect your personal data (name, email address, message text) in the scope provided by you. The data processing is for the purpose of making contact.

If the initial contact serves to implement pre-contractual measures (e.g. consultation in the case of purchase interest, order creation) or concerns an agreement already concluded between you and us, this data processing takes place on the basis of Article 6(1)(b) GDPR.

If the initial contact occurs for other reasons, this data processing takes place on the basis of Article 6(1)(f) GDPR for the purposes of our overriding, legitimate interest in handling and responding to your request. In this case, on grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you and carried out on the basis of Article 6(1)(f) GDPR.

We will only use your email address to process your request. Finally your data will be deleted, unless you have agreed to further processing and use.

Customer Account & Orders

Customer account

When you open a customer account, we will collect your personal data in the scope given there. The data processing is for the purpose of improving your shopping experience and simplifying order processing. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by contacting us without affecting the legality of the processing carried out with your consent up to the withdrawal. Your customer account will then be deleted.

Collection, processing, and transfer of personal data in orders

When you submit an order we only collect and use your personal data insofar as this is necessary for the fulfilment and handling of your order as well as processing of your queries. The provision of data is necessary for conclusion of a contract. Failure to provide it will prevent the conclusion of any contract. The processing will occur on the basis of Article 6(1) b) GDPR and is required for the fulfilment of a contract with you.

Your data is transferred here for example to the shipping companies and dropshipping providers, payment service providers, service providers for handling the order and IT service providers that you have selected. We will comply strictly with legal requirements in every case. The scope of data transmission is restricted to a minimum.

Advertising

Use of your email address for mailing of newsletters

We use your email address outside of contractual processing exclusively to send you a newsletter for our own marketing purposes, if you have explicitly agreed to this. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal. You can unsubscribe from the newsletter at any time using the relevant link in the newsletter or by contacting us. Your email address will then be removed from the distributor.

Use of your email address for mailing of direct marketing

We use your email address, which we obtained in the course of selling a good or service, for the electronic transmission of marketing for our own goods or services which are similar to those you have already purchased from us, unless you have objected to this use. You must provide your email address in order to conclude a contract. Failure to provide it will prevent the conclusion of any contract. The processing will be carried out on the basis of art. 6 (1) lit. f GDPR due to our justified interest in direct marketing. You can object to this use of your email address at any time by contacting us. You will find the contact details for exercising your right to object in our imprint. You can also use the link provided in the marketing email. This will not involve any costs other than transmission costs at basic tariffs.

Shipping & Merchandise Management

Forwarding of your email address to shipping companies for information on shipping status

We forward your email address to the shipping company in the course of contractual processing, if you have explicitly agreed to this in the order process. The forwarding is for the purpose of informing you by email on the shipping status of your order. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by contacting us or the transport company without affecting the legality of the processing carried out with your consent up to the withdrawal.

Use of an external merchandise management system

We use a merchandise management system in the course of order processing for the purposes of contractual processing. For this purpose your personal data as collected in the course of the order will be sent to SAGE.

Payment service provider Revolut (credit card, Apple Pay, Google Pay)

Purpose of processing: If you pay by credit card, Apple Pay or Google Pay, the payment is processed by Revolut Bank UAB, Konstitucijos ave. 21B, 08130 Vilnius, Lithuania (“Revolut”). For this purpose, we pass on the data required for the payment to Revolut. You enter your card details directly into Revolut’s payment form; they are not stored by us. For Apple Pay and Google Pay, payment data is also processed by Apple or Google respectively; their privacy policies apply.
Legal basis: Art. 6(1)(b) GDPR (performance of the purchase contract) and Art. 6(1)(c) GDPR where Revolut is subject to legal obligations (e.g. fraud and money laundering prevention)
Data categories: name, billing address, email address, order number, invoice amount, payment data (e.g. card number, expiry date, security code), IP address and device information for fraud prevention
Recipients: Revolut Bank UAB; for Apple Pay, Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland; for Google Pay, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Retention: We only store payment data for as long as necessary to process the order and to comply with retention obligations under commercial and tax law.
More information: Revolut privacy notice

For payment by direct debit, on invoice or on collection at our mill shop, we process the payment ourselves; the section “Collection, processing, and transfer of personal data in orders” applies.

Cookies

Our website uses cookies. Cookies are small text files which are saved in a user’s internet browser or by the user’s internet browser on their computer system. When a user calls up a website, a cookie may be saved on the user’s operating system. This cookie contains a characteristic character string which allows the browser to be clearly identified when the website is called up again.

Cookies will be stored on your computer. You therefore have full control over the use of cookies. By choosing corresponding technical settings in your internet browser, you can be notified before the setting of cookies and you can decide whether to accept this setting in each individual case as well as prevent the storage of cookies and transmission of the data they contain. Cookies which have already been saved may be deleted at any time. We would, however, like to point out that this may prevent you from making full use of all the functions of this website.

Using the links below, you can find out how to manage cookies (or deactivate them, among other things) in major browsers:

• Chrome
• Microsoft Edge
• Mozilla Firefox
• Safari

Technically necessary cookies

Insofar as no other information is given in the data protection declaration below we use only these technically necessary cookies to make our offering more user-friendly, effective and secure. Cookies also allow our systems to recognise your browser after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. These services require the browser to be recognised again after a page change.

The use of cookies or comparable technologies is carried out on the basis of Section 25(2) TDDDG. Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our largely justified interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our range of services.

You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR, for reasons relating to your personal situation.

Shopware Analytics

Purpose of processing: Together with our store software service provider, we evaluate certain information from our customer base under joint responsibility (e.g. customer group, pages visited, click paths, date and time of the visit, information about the end device used (resolution, resolution density, operating system), referrer URL, information about the browser used, locale, search queries and time zone). This information is processed by an external service provider and forwarded to us in approximate real time so that we can monitor the use of our website and improve our offerings.
Legal basis: Art. 6 para. 1 letter f GDPR
Data categories: Derived from core and contact data (the customer group, no individual customer data), usage data, connection data
Recipients of the data: shopware AG, Ebbinghoff 10, 48624 Schöppingen, Germany (as joint controller), IT service provider
The essence of joint responsibility: The joint responsibility exists between us and shopware AG; the data is collected in our store and then transferred to servers of shopware or its service providers; with the exception of obtaining your consent for the use of cookies or comparable technologies and the fulfillment of these information obligations, all obligations, in particular the implementation of the rights of data subjects, are the responsibility of shopware AG, which you can reach at legal@shopware.com. You can also assert your data subject rights with us; we will then forward your request to shopware AG accordingly. shopware AG can derive behavior patterns on our store from the data collected, but cannot assign this data to you as a person.
Intended third country transfer: None
Do we store or read personal data on your end device based on your consent? Yes, see Consent Management for details.

Google Analytics

Purpose of processing: With your consent, we use Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). We want to understand how visitors use our shop – for example which pages are viewed, which products are viewed and added to the basket, and at which point a purchase is abandoned. This helps us improve our shop and measure which of our Google ads lead to orders. For this purpose, Google Analytics is linked to our Google Ads account. Google Analytics 4 does not store IP addresses in the EU.
Legal basis: your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG
Data categories: usage data (pages viewed, products viewed, basket and order events including order value), date and time, referring website, approximate location (country/region), device and browser information, pseudonymous identifier
Recipient: Google Ireland Limited as data processor
Transfer to third countries: A transfer to Google LLC in the USA cannot be ruled out. Google LLC is certified under the EU-US Data Privacy Framework; an adequacy decision of the European Commission exists for this transfer (Art. 45 GDPR).
Cookies and retention: Google Analytics sets the cookies “_swag_ga_ga” and “_swag_ga_ga_[ID]” with a lifetime of up to 2 years. Analytics data is deleted after 14 months.
Withdrawal: You can withdraw your consent at any time with effect for the future by deselecting “Google Analytics” in the cookie settings (link “Cookie settings” in the page footer).
More information: Google privacy policy

Google Ads conversion tracking

Purpose of processing: With your consent, we use Google Ads conversion tracking (provider: Google Ireland Limited, address as above). If you reach our shop via one of our Google ads and place an order, we learn that the ad led to an order and what the order value was. This allows us to measure the success of our advertising and manage our ads. We cannot identify you personally from this.
Enhanced conversions: After an order, we transmit your email address to Google in encrypted form (SHA-256 hash). Google matches this value against signed-in Google accounts to attribute the order to the ad and then deletes it. Your email address itself is not transmitted in plain text.
Legal basis: your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG
Data categories: usage data (ad click, order, order value, order number), pseudonymous identifier, encrypted email address
Recipient: Google Ireland Limited as data processor
Transfer to third countries: as described for Google Analytics (EU-US Data Privacy Framework, Art. 45 GDPR)
Cookies and retention: Google Ads sets the cookie “_swag_ga_au” with a lifetime of 90 days.
Withdrawal: You can withdraw your consent at any time with effect for the future by deselecting “Google Werbung und Marketing” (Google advertising and marketing) in the cookie settings.
More information: Advertising at Google

Rights of Persons Affected and Storage Duration

Duration of storage

After contractual processing has been completed, the data is initially stored for the duration of the warranty period, then in accordance with the retention periods prescribed by law, especially tax and commercial law, and then deleted after the period has elapsed, unless you have agreed to further processing and use.

Rights of the affected person

If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR: Right to information, correction, deletion, restriction of processing, data portability. You also have a right of objection against processing based on art. 6 (1) GDPR, and to processing for the purposes of direct marketing, according to art. 21 (1) GDPR.

Right to complain to the regulatory authority

You have the right to complain to the regulatory authority according to art. 77 GDPR if you believe that your data is not being processed legally. You can lodge a complaint with, among others, the supervisory authority responsible for us, which you may reach at the following contact details:

Right to object

If the data processing outlined here is based on our legitimate interests in accordance with Article 6(1)f) GDPR, you have the right for reasons arising from your particular situation to object at any time to the processing of your data with future effect.

If the objection is successful, we will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests or rights and freedoms, or the processing is intended for the assertion, exercise or defence of legal claims.

If personal data is being processed for the purposes of direct advertising, you can object to this at any time by notifying us. If the objection is successful, we will no longer process the personal data for the purposes of direct advertising.

last update: 28.09.2026